However, whilst the overall Brisbane market is cooling, select suburbs are still showing strong growth in buyer interest despite the RBA’s recent rate hikes.
Using Google Search Volume data, we’ve identified 39 Brisbane suburbs that have seemingly defied the cooling market to record increased buyer demand since the first interest rate rise was announced in May 2022.
This data was collected by analysing July search data for the phrase ‘houses for sale [suburb],’ for all Brisbane suburbs, and comparing those figures to data collected in May. July’s data is the most up to date data available from Google.
Whilst this data doesn’t account for house hunters who search directly via the large real estate websites, in July 2022 there were over 79,000 Google searches by people searching for houses in Brisbane – providing a meaningful dataset to analyse.
The Brisbane Suburbs Showing Increased Demand Since May 2022
Of the suburbs that have recorded increased Google searches for properties, Chelmer, Newmarket and Holland Park West recorded the highest percentage increases – nearing almost double the amount of searches in May – albeit on comparatively smaller total numbers.
In terms of largest overall increases; stand out performers included Wynnum +30% to 1300 searches, Seven Hills +23% to 1600 searches and Mansfield and Algester – both up 22% to 880 searches.
Full data set, including amount of monthly searches available on desktop version of this article
The Brisbane Suburbs Experiencing Decreased Demand Since May 2022
The largest percentage drops in Google searches were recorded by Seventeen Mile Rocks -64% to 110 searches in addition to Anstead and Riverhills both -36% to 110 searches.
The largest overall reduction in searches occurred in Jindalee -23% to 1000 searches, Doolandella and Heathwood both -19% to 720 searches in addition to Brookfield & Aspley both -18% to 720 searches.
Brisbane Suburbs Ranked By Buyer Interest
Below is the complete list of Brisbane suburbs ranked by highest amount of home buyer interest according to Google search data – for suburbs that received at least 100 searches in July.
Buyer demand levels are driven by a range of factors including affordability, scarcity, infrastructure developments and many more.
Determining why demand has increased or decreased in a particular suburb requires in depth analysis of the local market by a Brisbane real estate market expert – such as the team of buyers agents at Locate Buyers Agency. Whether you’re unsure where to buy in Brisbane, or struggling to find your ideal home or investment – get in touch with us today to leverage the experience and industry knowledge our team can provide.